Dumb Scale-Up = Bespoke + Slow

Dumb scale-up is one-off, bespoke, and slow. It correlates with delays, cost overruns, and benefit shortfalls. Any business, government, or NGO that depends on dumb scale-up is unlikely to be successful. Smart scale-up is the answer.

Bent Flyvbjerg
Geek Culture
Published in
7 min readMay 16, 2022

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The Airbus A380 jumbo jet has been a financial disaster (source: Wikimedia)

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Bent Flyvbjerg
Geek Culture

Professor Emeritus, University of Oxford; Professor, IT University of Copenhagen. Writes about project management. https://www.linkedin.com/in/flyvbjerg/